How to Start a Blog and Actually Pick a Niche You Won’t Regret in 6 Months

(The Millennial 90s Baby Guide to Blogging Like a Boss)

So, you’ve decided to start a blog. Welcome to the internet’s coziest rabbit hole—where you can rant, reflect, and romanticize your life, all in one post. Whether you want to spill tea, share your Home Goods addiction, or turn your anxiety coping mechanisms into content gold—you’re in the right place.

But before you relive your AIM away message glory days in blog form, you’ve got to pick a niche. And spoiler alert: “vibes” is not a niche (I checked).

Let’s walk through it, one scrunchie-clad step at a time.

Step 1: Channel Your Inner Chaos (aka Brainstorm Like It’s 1999)

Photo by Sherman Trotz

Put on some lo-fi Spice Girls or Destiny’s Child and break out a notebook that gives you Lisa Frank flashbacks.

Jot down your weird joys. What makes you go full ✨main character✨ in your everyday life? Are you obsessed with cozy home routines? Do you hoard seasonal mugs? Do you have deeply emotional thoughts about your Sims families? Good. That’s content.
What do people always ask you about? If your friends say, “Omg, how did you even think of that?” every time you talk about budgeting, bullet journaling, or how to make boxed brownies taste like they came from a Parisian bakery—you’ve got ideas worth writing down.
Rule of thumb: your niche should light you up and low-key make you want to design a holographic Trapper Keeper around it.

Step 2: Spy Like a 90s Kid on the Family Computer (Market Research, Baby!)

Before you commit, do some light stalking. Old-school detective energy only.

Google Trends is your internet crystal ball. Plug in a few topic ideas. If no one’s searching “tiny kitchen witch rituals for introverts,” maybe broaden it to “mindful morning routines with cozy vibes.”
Pinterest is like a virtual sticker book of trending blog niches. Search your ideas and see what pins come up. If the aesthetic makes your inner teen squeal—it’s probably a keeper.
Check what other blogs are doing—but don’t spiral. This isn’t a competition. It’s like middle school talent show energy: you’re not trying to be the next Hilary Duff, you’re showing off what makes you cool.

Step 3: Pick Your Niche (Yes, For Real This Time)

This is the part where you stop overthinking and commit. Like choosing your favorite Lisa Frank folder—even if you had three backups.

Look for the magic combo: Passion + some know-how + actual interest from others = niche that works.
Try a test post or two. Did it flow like a childhood friendship bracelet session or feel like trying to beat a level in Super Mario with your eyes closed? Trust your gut.
Make sure it has legs. If you can’t imagine writing about this topic while sipping lukewarm coffee at 6 AM on a Monday, maybe rethink it.

Step 4: Set Up Your Blog—And Make It a Vibe

Time to get this baby online.

Pick a platform. WordPress is still the queen bee of blogging. Self-hosted WordPress.org gives you more control, which means you can decorate your blog like it’s your first dorm room—string lights and all.
Get yourself a name. Your domain should feel like your AOL screen name’s cooler, more grown-up sibling. Think brandable, memorable, and a little playful.
Hosting is the behind-the-scenes stuff. Bluehost, SiteGround, and others will do the job. You don’t need to understand the techy stuff right now—just know you’re laying the foundation for your internet castle.

Step 5: Design Your Blog Like It’s a Bedroom in a Limited Too Catalog

This is where the fun kicks in. Your blog should feel like your digital sanctuary—with just enough sparkle and sass.

Pick a theme that makes you smile. Go minimalist or go full cottagecore fairy queen. Just make sure it’s readable and easy to navigate. (You want people to stick around longer than an N’SYNC song.)
Customize with care. Soft pinks, handwritten fonts, vintage graphics, cozy cottage vibes—it’s all fair game. Add an “About Me” page with your favorite beverage, your big dream, and at least one reference to your childhood obsessions.

Step 6: Write Content That Hits Like a 90s Pop Chorus

Photo by RDNE Stock project

You don’t need to write like a Pulitzer Prize winner. You just need to sound like you, and write for someone who’s also trying to keep plants alive and emotionally recover from their latest email.

Have a plan. A simple content calendar = fewer panic posts at midnight. Batch brainstorm, write ahead, and leave space for spontaneous inspo.
Write like you’re chatting with your bestie on a landline. Make it real, make it helpful, and don’t forget the punchlines.
Basic SEO = retro internet magic. Use keywords like “how to start a blog” and “pick a blog niche” naturally. Add alt text, use headings, and write a meta description that doesn’t sound like a sleep-deprived robot.

Step 7: Shout About It—Like You Just Got Your First Tamagotchi

Now that you’ve poured your glittery heart into a blog post—tell the world.

Pinterest and Instagram are your modern-day sticker books. Share your post as a pin, a Reel, a carousel with your favorite quote—whatever feels fun and on-brand.
Connect with other bloggers. Comment, DM, collab, or join a Facebook group. It’s like a 90s girl gang but with Canva and less drama.

Step 8: Reflect, Adjust, Repeat

Once you’ve posted a few blogs, peek at your analytics and get curious—not judgy.

What’s working? Are your cozy morning routine posts bringing in traffic? Are people loving your “hot mess to organized queen” journey? Lean in.
It’s okay to evolve. You’re not locked in forever. If your niche slowly shifts from “slow living” to “realistic routines for overthinkers”—follow the joy. This blog is yours.

Final Words from Your Inner 90s Kid

Blogging isn’t just another hobby—your creative outlet, your way to connect and thrive. Picking the right niche is like picking the right soundtrack for your teen movie montage. It doesn’t have to be perfect—but it should feel like you.

So go on, start your blog. Decorate it with your vibe. Say what you need to say. And make the internet just a little more you.